It uses straightforward grammar, clean sentence structures, and vocabulary that is appropriate for the intended audience.
Plain language writing also focuses on logical organization, effective illustrations, and clear layout and design. Plain language writers produce legal documents, medical instructions, government paperwork, and other information materials that people can understand easily and use effectively.
Why use plain language?
It is effective – As part of a long term business strategy, clear communications can improve the link between management and employees, sales force and customers, public agencies and the public.
It is efficient – Plain language gets the message out with fewer callbacks, fewer mistakes, fewer misunderstandings and complaints.
It inspires confidence – Clear language is evidence of clear thinking. Customers have more confidence to make decisions if they feel they have good, accurate information that they understand and trust.
It saves time – Clear documents, forms, training materials and websites make it easier and faster to find and use information. They streamline procedures and paperwork for staff and for customers.
It saves money – Plain language reduces the cost of dealing with confusion, questions, mistakes, and complaints. It saves time and money by reducing the time needed for problem solving. It gets the job done right the first time!
For new projects or to revise existing documents, plain language writing and clear design
result in materials that are effective -
because they are easy to use and understand.
Brenda Currin
Currin & Currin LLC
8645 Joe Currin Road
Oxford, NC 27565
919/693-4675
